Last Updated: December 19, 2021
The debate on which is better – SEO or PPC – is a never-ending one. While there are strong advocates who will support one over the other, it is important to understand that both are just as important. That’s why, before we discuss which one is better, let us talk about the advantages of each.
Advantages of SEO for a Brand
SEO is the organic way of ranking in a search engine query. That’s why, the key advantage of SEO is that it is an organic way of getting website traffic. Along with this, SEO also helps in the following manners:
Create Brand Trust
When it comes to trusting a brand, people tend to put a lot of faith into Google. On a subconscious level, they feel that if a website is ranking in Google, it means that it is quality content.
Create Brand Awareness
Suppose you have an e-commerce website that provides products to people on a budget. Now, with the help of SEO, suppose you rank your website for keywords such as ‘budget shopping online’. Ranking for relevant non-brand keywords will not only help increase brand awareness but also increase website traffic organically.
High Conversion Rates
As per a study by 99Firms.com, “the leads that come from SEO have a 14.6% average conversion rate. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.”
This is an added advantage. Businesses don’t have to pay any search engine a single penny to rank their websites organically in a search.
Read Also: Free SEO Tools to Use
Advantages of PPC Campaigns for a Brand
PPC campaigns have their own set of advantages. Some include:
Get Instant Results
SEO is a slow and long-term process, whereas PPC campaigns help achieve instant results. That’s why businesses sometimes prefer PPC over SEO.
Unlike print media or TV ads, there is no minimum or maximum budget set by search engines. Businesses can set budgets for campaigns as per what suits their digital marketing strategy the best.
Reach Your Target Audience NOW
As mentioned above, SEO is a long term process. But, PPC campaigns help you reach your target audience NOW.
Set Campaigns That Align with Your Business Goals
Different businesses have different goals, and PPC campaigns give you the flexibility to set up campaigns that help you achieve these goals.
Get Competitor Advantage
It’s very likely that competitors are actively bidding on relevant keywords. In fact, there might be a good chance that they are bidding on your brand keywords as well! That’s why, PPC campaigns help with getting that competitor advantage.
The Final Verdict
As you can clearly see, both SEO and PPC play an important role in the growth of the business. That is why, the question should not be SEO or PPC. Rather businesses should work on figuring out how to create a balance between the two so that the results do justice to the efforts that are put in.