Many website owners are looking for ways on how to increase website traffic for free. One way to do so is to improve the content marketing strategy of the website. That’s why ShiruDigi brings you some content marketing tactics that are bound to get you more traffic.
How to Increase Website Traffic Through Google
Here are a few ways brands can increase website traffic organically through search engines like Google.
Publish Comparison Posts
People are always comparing one brand with another. Whether it is the comparison of two fashion brands or two SEO marketing tools by different companies, there will always be people doing a Google search.
Not only this, but these comparison keywords also have a comparatively lower SEO competition. For example, here is the SEO difficulty for three keyword phrases for SEO tools:
- SEMRush – 53/100
- ahrefs – 39/100
- SEMRush vs ahrefs – 18/100
Source of SEO Competition Figures: UberSuggest (Neil Patel)
As you can see, if content curators wrote on articles on SEMRush or ahrefs specifically, ranking on Google would be much harder. But, if the content is curated around the comparison of SEMRush and ahrefs, the chances of ranking in a Google search is much more likely.
Write Compelling Meta Titles and Meta Descriptions
It’s one thing to rank in Google search. But, what’s the point of a high Google ranking if no one is clicking on your website or if your website has a low CTR?
If you’re wondering how to improve your website’s CTR, one way is to write compelling meta titles and descriptions for every webpage. It should intrigue the reader, and force him or her to want to click on your website in Google Search.
Click Through Rates of Existing Webpages
As a user, you can check your website’s click-through rate with the help of Google’s Search Console tool. This tool will provide you with Google search details such as:
- Which keywords your site is ranking for
- How many impressions your website got for particular keywords
- The CTR for keywords your website ranks for
From this data, you can look at which keywords your website has a good rank for but a low CTR. From this, have a look at a Google search for the keyword and see which webpage from the site is ranking.
Now that you have a webpage in hand, have a content curator look at how the meta title and meta description for the webpage can be optimized. Do make sure that the content curator works with the SEO team to make sure that the new title and description do not exclude any essential keyword phrases. The main reason is that these keyword phrases help achieve the first position in a Google search.
Write Emotional Titles
Backlinko did a study with a little over 5 million Google search results. In this study, the team “looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR.” One of the key take aways from this study was that emotional titles showed a 7% improvement in CTR as compared to titles without any emotions in it. Now, do keep in mind that there can be both negative or positive emotions within the title.
Improve the SERP of Your Website in Google
When was the last time you went beyond the first page of a Google search to find an answer to a question? Can’t remember? Exactly.
A Backlinko study published in August 2019 shows:
- A page on the #1 rank in a SERP has a 10x chance of getting a click as compared to a page which has a SERP of 10.
- The first organic result in a Google search has an average CTR of 31.7%.
- 0.78% of people conducting a Google search click on something from the second page.
- The top three results in a Google search grab 75.1% of the total clicks for that search.
Are you ready to implement these content marketing techniques and increase your website traffic fast?
Let us know which of these tactics you are already implementing on a day to day basis in the comments section below.