Last Updated: June 4, 2023

Many website owners are looking for ways on how to increase website traffic for free. One way to do so is to improve the content marketing strategy of the website. That’s why ShiruDigi brings you some content marketing tactics that are bound to get you more traffic.

How to Increase Website Traffic Through Google

Here are a few ways brands can increase website traffic organically through search engines like Google.

Publish Comparison Posts

People are always comparing one brand with another. Whether it is the comparison of two fashion brands or two SEO marketing tools by different companies, there will always be people doing a Google search.

Not only this, but these comparison keywords also have a comparatively lower SEO competition. For example, here is the SEO difficulty for three keyword phrases for SEO tools:

  • SEMRush – 53/100
  • ahrefs – 39/100
  • SEMRush vs ahrefs – 18/100

Source of SEO Competition Figures: UberSuggest (Neil Patel)

As you can see, if content curators wrote on articles on SEMRush or ahrefs specifically, ranking on Google would be much harder. But, if the content is curated around the comparison of SEMRush and ahrefs, the chances of ranking in a Google search is much more likely.

Read Also: Google Updates Ad Policy To Accommodate Coronavirus Pandemic

High-Quality and Relevant Content

Create content that is valuable, informative, and relevant to your target audience. Focus on solving their problems, answering their questions, or providing them with useful information. Well-written, engaging content will not only attract more traffic but also encourage visitors to stay longer on your website and share the content with their friends, family, and co-workers.

Write Compelling Meta Titles and Meta Descriptions

It’s one thing to rank in Google search. But, what’s the point of a high Google ranking if no one is clicking on your website or if your website has a low CTR?

If you’re wondering how to improve your website’s CTR, one way is to write compelling meta titles and descriptions for every webpage. It should intrigue the reader, and force the person to want to click on your website in Google Search.

Image Source: Pixabay

Click Through Rates of Existing Webpages

As a business, you can check your website’s click-through rate with the help of Google’s Search Console tool. This tool will provide you with Google search details such as:

  • Which keywords your site is ranking for
  • How many impressions your website got for particular keywords
  • The CTR for keywords your website ranks for

From this data, you can look at which keywords your website has a good rank for but have a low CTR. From this, have a look at a Google search for the keyword and see which webpage from the site is ranking.

Now that you have a webpage in hand, have a content curator look at how the meta title and meta description for the webpage can be optimized. Do make sure that the content curator works with the SEO team to make sure that the new title and description do not exclude any essential keyword phrases. The main reason is that these keyword phrases help achieve the first position in a Google search.

Write Emotional Titles

Backlinko did a study with a little over 5 million Google search results. In this study, the team “looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR.” One of the key take aways from this study was that emotional titles showed a 7% improvement in CTR as compared to titles without any emotions in it. Now, do keep in mind that there can be both negative or positive emotions within the title.

Improve the SERP of Your Website in Google

When was the last time you went beyond the first page of a Google search to find an answer to a question? Can’t remember? Exactly.

Image Source: Pixabay

A Backlinko study published in August 2019 shows:

  • A page on the #1 rank in a SERP has a 10x chance of getting a click as compared to a page which has a SERP of 10.
  • The first organic result in a Google search has an average CTR of 31.7%.
  • 0.78% of people conducting a Google search click on something from the second page.
  • The top three results in a Google search grab 75.1% of the total clicks for that search.

Naturally Include Keywords Throughout the Content Piece

One way that Google decides on whether or not your webpage will rank in a search is based on the content mentioned on the webpage. If the algorithm notices a common theme or keyword phrase, that’s its signal that the particular webpage is relevant for certain searches. But, do keep in mind that you want to make sure you mention keywords in a natural manner that is user friendly or else that counts as keyword stuffing and Google’s algorithm doesn’t like that!

Remember, consistency and persistence are key in content marketing. By implementing these tactics and continually monitoring and analyzing your results, you can improve your traffic over time and achieve long-term success.

Let us know which of these tactics you are already implementing on a day to day basis in the comments section below.

Optimize your content marketing strategy with the latest tips from ShiruDigi. Follow us on FacebookInstagram, YouTube, and LinkedIn to stay up to date with any new articles that we publish.

Looking for a Content Marketing Agency?

If you’re looking to enhance your content marketing efforts and drive more traffic to your website, consider reaching out to ShiruDigi for a free consultation. Our team of industry experts brings practical industry experience to the table, ensuring that your content strategy is in capable hands. Whether you’re a startup, small business, or established brand, we can provide valuable insights and customized solutions to help you achieve your content marketing goals. From crafting compelling content that resonates with your target audience to implementing effective distribution strategies, ShiruDigi’s expertise can help you attract more traffic, increase engagement, and ultimately drive conversions. Don’t miss the opportunity to schedule a free consultation with ShiruDigi about our content marketing services and take your content marketing strategy to new heights.

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