Last Updated: December 19, 2021

SEO is the process of improving a website’s rank organically in a search engine. Here are some free SEO tools that digital marketing experts use to help create and implement their SEO strategy.

Free SEO Tools We Use at ShiruDigi

Neil Patel’s Ubersuggest

Ubersuggest is a free keyword research tool that was created by Neil Patel and his team. It is used by SEO experts for the following reasons:

  • To understand the search volume of keywords in different countries
  • To get more keyword ideas
  • To understand which websites are already ranking for these keywords, etc.

Google Search Console

The data inside Google Search Console makes it an essential tool for modern SEO. The Search Console provides the most reliable information on how Google crawls and ranks your site.

Yoast SEO within WordPress

For website developers using WordPress hosting and CMS, Yoast SEO is a great plugin to install for free. This plugin allows people without any coding knowledge to update any webpage’s meta title/meta description and helps analyze the webpage’s SEO status.

Google Analytics

Google Analytics helps analyze the traffic coming onto the website. It provides breakdowns such as:

  • Source of traffic (e.g. organic, social, direct, referral, paid, etc.)
  • Number of unique users
  • Bounce rate
  • Time on website, among others

With the help of this tool, businesses can understand how much organic traffic the website is getting, which webpages are getting more traffic organically, and on which days of the week there is the highest organic traffic. This data can help better optimize the SEO strategy.

Keyword Planner Within Google Ads

Keyword Planner is a tool by Google that is available in Google Ads. Although originally designed for paid campaigns, digital marketers also use this for SEO. Essentially, this tool not only provides historic search volume for keywords but also shows predictions of search volume in the coming months. Hence, this is a very useful tool in order to conduct successful keyword research.

Google My Business

If you’re planning to do local SEO for a brand, then Google My Business is the platform for you. This helps highlight local businesses in front of potential customers looking for a service in a particular area. Some examples of such businesses include restaurants, physical stores, gyms, and doctor’s offices.

Google Bookmarks

Google Bookmarks is another tool by Google which is often used for creating quality backlinks. In order for a website to rank in a search engine, a few quality backlinks will go much further than a lot of backlinks that are poor in quality.

Is there a free SEO tool that you like using? Let us know in the comments section below!

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