Many businesses and websites have a FAQ section for users. Not only does that play an essential role in helping users understand more about the brand and products, but it also helps with the website’s SEO tactics. Here’s how.

How to Leverage FAQs for SEO

An FAQ section on the website is a way brands can answer questions around their brand, what they do, and the different products and services they have to offer. One thing brands want to keep in mind for this page is they want to answer questions that people want to know the answer to. After all, there’s no point in answering questions no one cares about!

Now, to get an idea of what questions people are asking, brands can refer to the following:

  • Questions people ask the brand through their customer care and social media platforms
  • Looking at search engine trends

In this article, we’ll be focusing on the second bullet point.

How Search Trends Help

With the help of free SEO tools by Google such as Google Keyword Planner, Google Search Console, and Google Analytics, brands can look at the questions people are asking around the brand and industry. Google’s Keyword Planner can help brands discover questions around their business and industry and how many people actually search for it on a monthly basis. On the other hand, Google Search Console and Google Analytics give brands an idea of which questions the website is already ranking for and which webpages searchers land on during the search.

Creating Relevant Webpages

With the above step, brands can do the research to understand market trends. The next step is having relevant content on the website for these questions. In many cases, brands create an FAQs page where they answer all of the relevant questions. For example, here are a few articles that we have published which cover various FAQs within digital marketing:

How is a FAQ Page an On-Page SEO Best Practice?

Reason 1

Many people looking for answers online are in the top of the marketing funnel and are trying to understand the products and brands available in the market, among other things. Hence, ranking on relevant keywords help capture the attention of people who are in the awareness stage of the marketing funnel. This not only puts your brand in front of people who could potentially be in the market down the road, but also is a great way to build brand authority and brand trust at an early stage.

Reason 2

A second advantage is that a lot of the questions people ask are long tail keywords of the keywords that will actually lead to acquisitions and conversions. For example, for an e-commerce brand, a frequently asked question may be “Which website is the best to buy ethnic earrings online?” While this is a question, it is a long tail keyword for “buy ethnic earrings online”, which is generally a more lower funnel keyword which helps with sales.

Having your website rank for long tail keywords goes a long way when you want to rank on Google for shorter, broader keywords which have higher search volume.

Hence, not only does having an FAQs page help with brand awareness, it also helps prepare your website to rank for short tail, broader keywords that will help generate revenue.

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