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It is often said that having an SSL certificate is beneficial for a website’s online presence. Learn why that’s true here at ShiruDigi.

What is an SSL Certificate?

As per Wikipedia, the exact definition of what a SSL certificate is is:

“In cryptography, a public key certificate, also known as a digital certificate or identity certificate, is an electronic document used to prove the ownership of a public key.”

In layman terms, it is a digital certificate for your website which not only acts as a verification of the business’ identity, but also helps encrypts website data.

Benefits of SSL Certificates

Here are a few advantages of having a SSL certificate for your website.

Protect Confidential Data

An SSL certificate helps add an additional layer of security to your website by adding encryption. This encryption protects confidential data such as credit card numbers, details collected in a form fill, etc.

Improve Google Search Engine Rankings

Google wants its users to have the best user experience possible. A part of a good user experience is having a website that is encrypted and secure and an SSL certificate helps you do just that. That’s why having one set up is considered a good thing in the eyes of Google’s algorithm.

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Affirm Your Identity

One part of setting up the certificate on your website includes a third party making sure that your website is genuine. This helps add a level of trust in your brand since a third party has made the effort to check if the brand is genuine.

Build Trust

For websites which do not have an SSL certificate in place, there is a text next to the URL which specifically mentions that the website is not secure (see screenshot below).

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Image Source: Screenshot from a website which does not have an SSL Certificate in place

The fact that this security message is clearly mentioned on websites without a certificate can lead to a major concern for users. Hence, there will be a lack of trust.

Reduce Website Bounce Rate

At times, browsers have an inbuilt setting where users are diverted away from websites that are not secure. In this case, the users receive a message on their screen warning them that if they continue onto the website, they are going onto an insecure website. In many cases, the user bounces off without even seeing the first page of the site. This leads to a higher bounce rate.

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For my blog around the latest entertainment news online, I had not bought an SSL certificate. My bounce rate was consistently between 80-85%. But, as per my digital marketing efforts, search engine rankings, etc, such a high bounce rate did not make sense. On August 1, 2020, I purchased the certificate for the site, and within the first week, the bounce rate dropped to 10%. Do note, there was no major change other than the SSL certificate that would have lead to the sudden drop in bounce rate. Not to mention, the bounce rate continues to be around 10% for the website.

How Much is an SSL Certificate?

There are various different types of SSL certificates that you can buy depending on the level of security you want for your website. I personally recommend the GoDaddy SSL certificate. Since I bought my domain, website hosting, and certificate from GoDaddy, I was able to easily link everything together.

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