Last Updated: June 1, 2025
An efficient content marketing strategy can help lift the overall digital marketing efforts of an ecommerce brands. That’s why we bring some of the latest content marketing tips for ecommerce brands. These tips have been practically tried and tested by our team of digital marketing experts.
Read Also: Does Content Marketing Really Work?
Advantages of a Content Marketing Strategy
There are multiple advantages of a content marketing strategy. Here are some key ones.
Compliment Your SEO Strategy
SEO for eCommerce is very competitive as compared to other industries. It can take years for your brand website to rank on non-brand keywords with decent search volume. That’s why it is even more important for eCommerce brands to have a content marketing strategy in place.
Read Also: Benefits Of Creating SEO Friendly Content
Improve Social Media Engagement (and Hence Brand Awareness)
Good content on social media helps improve brand engagement and increases the chances of your brand’s social media posts being shared. This helps improve brand engagement and brand awareness.
Build Brand Authority
Why should a potential customer choose your brand over a competitor? A successful content marketing strategy can help your brand answer just that by showcasing to the target audience that you know what you’re talking about and that you’re here to stay.
Build Brand Trust
There are two ways to look at this. One, by creating content around your brand’s industry, you’re showing your target audience that you know what you’re talking about. This helps build brand trust. Second is that the better the content, the more chances that it will get shared with others. The more people that share your brand’s content, the more trust your brand gains in front of potential customers.
Content Marketing Tips for eCommerce Brands
Now that we have discussed some key advantages of a content marketing strategy, here are some tips that are beneficial for eCommerce brands.
Understand Your Target Audience
Remember, there’s no point of publishing great content if your target audience can’t relate with it. That’s why, before creating a content marketing strategy – or any digital marketing strategy for that matter – it is important to understand who falls under the brand’s target audience. The aim is to publish content the potential customer is interested in.
Where Does Your Target Audience Consume Content?
Different people consume content on different platforms. Some examples include:
- Social media posts on platforms such as Facebook and Instagram
- Videos on platforms like YouTube
- Articles on blogs like ShiruDigi
By understanding which platforms your target audience uses the most, the better your brand’s content marketing strategy will be.
Read Also: Latest Content Marketing Tips
Choose Quality Over Quantity
Publishing in few quality content over a lot of content with limited information for the target audience will go a long way. That will go a long way when it comes to building brand trust and brand authority in front of the target audience as they will get to understand that your brand consists of a team of experts in the industry.
Publish Different Content for People in Different Stages of the Conversion Journey
Building a content funnel means aligning your content with each stage of the buyer’s journey: awareness, consideration, and conversion. At the top of the funnel, focus on educational or lifestyle content—blogs, social posts, or videos—that attract and engage new audiences (e.g., “Best Gym Outfits for Summer”). In the middle, help shoppers evaluate with comparison guides, how-to content, and customer reviews that build trust and highlight product benefits.
At the bottom of the funnel, use content that drives action: retargeting ads, FAQs, limited-time offers, and abandoned cart emails. This structure ensures you’re meeting customers with the right message at the right time—ultimately increasing conversions and lifetime value.
Leverage Analytics
Platform analytics can give you a clear idea of how people are interacting with your content and brand. This allows brands to adapt to what resonates with the target audience better. For example, if you notice better engagement on videos as compared to static images on Facebook, then that means that the brand should push out more video content as compared to static images.
Use Video for Demonstration and Trust
Video content significantly boosts engagement and conversion—especially in eCommerce where shoppers can’t physically touch or try the product. Here’s how to use it effectively:
- Product Demos & Try-Ons: Show how the product fits, functions, or solves a problem. For example, a video showing different body types wearing the same pair of jeans builds confidence.
- Unboxing Videos: Highlight packaging and the “experience” of receiving your product—great for building brand perception.
- Behind-the-Scenes & Production: Show how your product is made to reinforce quality, sustainability, or craftsmanship.
- Social Proof in Motion: Feature real customers using your product in everyday settings. Testimonials are more powerful when spoken than written.
Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for sharing this type of content, with the added bonus of discoverability.
Segment Your Email Content
One-size-fits-all emails no longer work—customers expect personalization. Segmenting your list can drastically increase open and conversion rates. Here’s how to do it:
- By Purchase History: Recommend complementary products, offer restock alerts, or send loyalty perks.
- By Behavior: Send abandoned cart reminders, browse-based emails (e.g., “You looked at this, you might love that”), or re-engagement emails for inactive users.
- By Demographics: Tailor messaging for gender, location, or life stage (e.g., back-to-school vs. office essentials).
- By Interest or Quiz Responses: Use on-site quizzes or preferences to tailor product suggestions and blog recommendations.
Email tools like Klaviyo, Mailchimp, and Drip make segmentation easy and scalable.
Post Regularly
Posting new and fresh content regularly helps to provide continuous benefits from content marketing. It helps provide updated information to your target audience and provides new content to share on social media platforms. Also, posting fresh content goes a long way for your website’s SEO strategy.
Collaborate with Influencers or Micro-Creators
Influencer marketing remains one of the most impactful strategies, especially when done with a content-first mindset. Here’s how to approach it:
- Focus on Authenticity: Partner with creators who already align with your niche or values—authenticity drives engagement and conversions.
- Go Niche with Micro-Influencers: Smaller creators (10K–50K followers) often have higher engagement and more loyal audiences, making them ideal for trust-based promotion.
- Co-Create Content: Don’t just pay for a shoutout—collaborate on how-to videos, styling reels, tutorials, or even limited-edition products.
- Use for Multi-Channel Promotion: Repurpose influencer content across your social, email, product pages, or even paid ads (with permission).
You’re not just buying reach—you’re investing in high-performing content that can be leveraged throughout the funnel.
Read the latest content marketing tips and digital marketing trends online at ShiruDigi. Follow us on Facebook, Instagram, YouTube, and LinkedIn to stay up to date with any new articles that we publish.
Looking for Quality Content Marketing Services?
Are you in search of a specialized content marketing agency to elevate your business? Look no further. Our team of seasoned experts is dedicated to helping you create compelling and effective content that resonates with your target audience. By reaching out to ShiruDigi, you’ll gain access to a comprehensive suite of high-quality content marketing services, including content strategy development, blog writing, and social media content creation. Our goal is to craft engaging and valuable content that drives traffic, enhances brand awareness, and fosters customer loyalty. Contact ShiruDigi’s team of professionals today to learn more about how we can support your content marketing needs and drive your business’ success.
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