There are many advantages of a content marketing strategy. But, at times, it’s difficult to come up with new ideas for content creation. Here are some ways that you can brainstorm new content creation ideas so that readers have something different to read every time they visit your blog.
How to Come Up with Creative Content Ideas
Have a Look at Questions on Quora
Quora is a great platform to ask questions about a topi you don’t know about. Not only this, there is a great chance that the reason the person is asking the question on Quora is because they can’t find anything relevant in a Google search.
That’s why, for content creators, Quora is a great place to find out what kind of information in your brand’s industry people are looking for. This is a great way to get inspiration for new topic ideas for your website’s blog section.
Use Google Ads’ Keyword Planner
Have a category in mind that you want to write on AND want to make sure that the results are SEO-friendly content ideas? The Google Ads Keyword Planner is a great SEO tool that’s free for users. It provides keyword ideas around a category that you enter in and can tell you exactly how many people search for those terms on a monthly basis. You can see search trends for the country of your choice. This is a great way to come up with ideas of what to write on while keeping in mind what people are searching for on Google.
Read Also: Free SEO Tools To Use
What Are Competitors Doing?
Have a look at the blogs section of your competitor websites and have a look at the kind of content they are publishing. Look for inspiration for ideas that you can use for your brand’s content creation strategy. Do keep in mind that we used the word inspiration. The idea is NOT to copy exactly what they have written. That’s because not only can there be copyright infringement issues, but Google also penalizes websites if a majority of the content is copied.
Get the latest tips about creating an effective content marketing strategy at ShiruDigi’s digital marketing blog. At ShiruDigi, we are a team of professionals with practical experience and are working towards bringing our audience the latest digital marketing trends. Follow us on Facebook, Instagram, YouTube, and LinkedIn to stay up to date with any new articles that we publish.