WordPress and Shopify are great platforms to build your website on if you do not have any prior website development knowledge. But, these platforms work quite differently have have their own advantages and disadvantages. Wondering how to make a decision between WordPress vs Shopify for your brand? By reading this article by ShiruDigi! As a digital marketing expert, I have practical experience with both platforms and am going to cover off on my experience with WordPress and Shopify so that you can make an informed decision on what works best for your business.
My eCommerce brand, The 199 Store, is hosted on Shopify. On the other hand, my blogs – ShiruDigi and Entertainment’s Saga – are hosted on WordPress. Hence, I have experience working with both platforms and know the ins and outs of them.
Advantages of WordPress
As a digital marketing professional, I would recommend using WordPress for bloggers. Here’s why.
Originally Made to Support Blogging
Originally, the platform was made to support bloggers, irrespective of coding knowledge. Hence, the dashboard comes with flexibility in the favor of bloggers. But, that being said, WordPress has also expanded into eCommerce and users can use the WooCommerce WordPress plugin. But, later in the article, we will cover how Shopify is the better option for eCommerce brands.
Get a Customizable Experience Without Knowledge About Coding
Don’t have a background in coding and can’t afford a professional? WordPress is a great platform for businesses that don’t want to worry about the coding aspect of the website. In fact, there are multiple website themes for brands to choose from that are customizable according to how you want to show information on each webpage.
Add In Plugins
WordPress offers a variety of plugins that add additional functionality to the website. Some WordPress plugins that I like to use include:
- Yoast SEO: Helps boost my website’s SEO strategy by allowing me to add a meta title, meta description, among other things
- 301 Redirects: To manage any redirects to avoid 404 errors and improve user experience
- Ad Inserter: For websites where I would like to integrate Google AdSense
- Facebook for WordPress: To integrate a Facebook Pixel code to allow remarketing campaigns on Facebook
- Google Analytics for WordPress by MonsterInsights: To integrate Google Analytics with my website to understand user engagement
Built In Blog Section
A key advantage of WordPress is that it has better functionalities for the blog section. Hence, it offers more features for bloggers as well as static websites with a blog section.
Cheaper Than Shopify
Advantages of Shopify
Built Specifically for eCommerce Brands
While WordPress is a website that is primarily for blogging and static websites, but can also be used for eCommerce, Shopify on the other hand is specifically for eCommerce brands. Hence, their entire dashboard for companies is created specifically for eCommerce.
No Coding Knowledge Needed
Similar to WordPress, the person creating a website on Shopify does not need any sort of coding knowledge. Hence, it is very easy to use, irrespective of your proficiency in languages like HTML, python, etc.
Comes with a Free SSL Certificate
Unlike WordPress, Shopify offers a free SSL certificate to all websites, irrespective of the plan you avail. An SSL certificate is crucial for eCommerce brand as it provides an extra layer of encryption while processing payment details from customers.
Read Also: What Are The Benefits Of An SSL Certificate?
User Friendly App Available
While both WordPress and Shopify have apps, Shopify’s app is much more user friendly for businesses looking to track orders and revenue (among other things) on the go.
Abandoned Cart Recovery
Want to target users who abandoned their carts on your website? Shopify provides an easy way for businesses to retarget these users and bring them back to the website to complete their purchases.
Easy Linking with Google Ads
In order to run shopping ads on Google, a business must set up a Merchant Center. With Shopify, setting up this Merchant Center is a piece of cake.
WordPress vs Shopify
While I would recommend WordPress for static websites, blogs, and news and media websites, I would recommend Shopify for eCommerce brands. The key reason is due to the differences in the interfaces and on the basis of how these platforms have created their dashboards for users.
What are your thoughts on WordPress and Shopify? Let me know in the comments section below.
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