Last Updated: January 16, 2022

Digital marketing has become a very competitive industry to enter into, and that’s why professionals are looking for ways to excel in digital marketing. Here are some digital marketing tips that can help professionals with just that.

Keep Learning

Search engine and social media algorithms change on a regular basis multiple times an year. Not to mention, there are various new tools and software that are launched every year in the field of digital marketing.

In order to stay ahead, make sure that you are on top with the latest digital marketing trends and are learning the skill sets to boost your career.

Think Outside the Box

In fields like marketing, it is important to come up with ideas that the customer can relate with and find interesting. Sometimes, even the simplest things can make a brand go viral on social media.

Let’s talk about a recent social media trend that cropped up overnight in India. There was a TV show that was on air from 2010 to 2017 called Saath Nibhaana Saathiya. Three years after the TV show was taken off air, a particular scene went viral where a mother-in-law from the show was asking her daughter-in-law who was in the kitchen. Her line, ‘Rasode Mei Kaun Tha?’ (‘Who was in the kitchen?’) flooded social media in the form of memes. Not only this, a person made a rap song on the dialogues, which has received over 47 million views in 3 weeks.

Here’s the original scene –


Here is the rap song –

It later came to light that the TV show was planning to launch season 2, and a simple scene from their first season became a sensation on the internet.

Think About the Customer

Remember, there’s no point in a good product and marketing plan if the target audience cannot relate to it. Hence, when you are creating a digital marketing strategy, always keep in mind the point of view of the customer. Doing so will not only help you excel in digital marketing but also help with the brand’s performance online.

Understand Analytics

Image Source: Pixabay

Understanding brand data can go a long way in growing a brand’s digital marketing presence. That’s because analytics can provide an in-depth insight on how users interact with the brand on the internet. In fact, that’s one of the reason why digital marketing is better than traditional marketing – you’re able to get more accurate data. That’s why, if you are able to understand the analytics data available, you will be able to design a more efficient online marketing strategy.

Get Certified

Image Source: Pixabay

Platforms like Google, LinkedIn, and Udemy offer a variety of online digital marketing courses. Obtaining these certifications will provide an additional credibility to your skill set and resume. But, do remember that go for quality over quantity. It’s better to have 2 certifications that match your field rather than 10 which are irrelevant.


Network with other professionals at your company, on LinkedIn, and at conferences. This not only helps showcase your skill set to others, but you never know what new skills you might learn during a conversation.

Stay on Top of the Latest Digital Marketing Trends

There are multiple moving pieces which leads to the market consistently changing. This change leads to people absorbing content differently on the internet. For example, over the years, the demand for video content and content accessible on a mobile phone has gone up.

Acquire New Skills

It is important to keep learning new skills. For example, in the field of PPC campaign management, brands are leaning towards automated bidding strategies. That’s why, if you are able to learn more about how automated bidding platforms work, you will be better equipped as a professional to optimize campaigns. The same thing applies to other aspects of digital marketing as well.

Stay up to date with the latest digital marketing trends online at ShiruDigi. Follow us on Facebook, YouTubeInstagram, and LinkedIn for regular updates about digital marketing.

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