Digital marketing helps capture people at every stage of the conversion funnel and helps create brand awareness, consideration, and conversions. But, are you wondering how exactly digital marketing helps to improve brand awareness? Find out here.
Social Media Marketing
Social media marketing is one of the key ways to help improve brand awareness and engagement through a brand’s business page.
How Does Social Media Marketing Help with Brand Awareness?
On a social media business page, brands have a platform to post:
- Interesting facts about the industry they are in
- Company updates
- Interesting content from their website
- Engaging videos
This helps the target audience understand the products and services the brand offers and also builds brand authority. Not only this, posting engaging content helps improve customer engagement with the brand. This goes a long way in helping build brand visibility and loyalty in the long run.
Read Also: Advantages of Influencer Marketing
Search Engine Optimization (SEO)
SEO is a long term process which helps rank a brand website in search engines like Google, Bing, and Yahoo.
How Does SEO Help with Brand Awareness?
With the help of SEO, a brand website can not only rank for branded keywords, but also for relevant non-branded terms. Ranking on relevant keywords helps improve the number of organic impressions the website receives. This helps improve brand visibility, brand awareness, and even organic website traffic.
As mentioned earlier, SEO is a long term process, and it takes time for a website to rank organically in a search engine result. For brands looking for immediate results, PPC campaigns can help.
How Do PPC Campaigns Help with Brand Awareness?
Display campaigns are ideal for creating brand visibility at a low cost. Essentially, in a display campaign, banner and text ads are showcased on partner websites. As compared to search ads, display ads provide much higher impressions, but also have a lower CPC and CTR.
Content marketing is the process in which the on-page content of a website is regularly updated in the webpages and in the form of new blog articles.
How Does Content Marketing Help with Brand Awareness?
A good social media marketing, SEO, and PPC campaign strategy needs excellent content. Without engaging and interesting content, there is a decline in social media, SEO and PPC performance. Hence, a good content marketing strategy helps compliment other aspects of the digital marketing strategy.
Read Also: Does Content Marketing Really Work?