Last Updated: December 21, 2022

Digital marketing is undoubtably an important part of any brand’s social media marketing strategy. But are there any advantages of influencer marketing? Find out here at ShiruDigi’s digital marketing blog.

Benefits of Influencer Marketing

Improve Brand Trust

People follow an influencer because they believe that the influencer is providing quality content. Over time, they are able to build trust, relationships, and credibility in the eyes of their followers. That’s why when an influencer talks about a brand on their profile, their followers are able to trust the brand more easily.

Increase Brand Awareness

Another benefit of influencer marketing is the fact that it helps build brand awareness. That’s because with the help of a post on their profile, you are reaching out to all of their fans.

Reach More People From Your Target Audience

This is one of the key benefits of influencer marketing. By promoting your brand through influencers relevant to your brand’s industry, you’re reaching out to more people that belong to your target audience.

Drive Purchasing Decisions

Influencers can help push a potential customer towards a successful conversion. An article by Amazon Alexa team mentioned that “roughly 40 percent of respondents said they made a purchase after seeing a social media influencer use the product or service.”

Not only this, some brands – such as in the e-commerce industry – set up an influencer program. Here, the influencer gets a percentage off their order for life. In return, they share a picture of the outfit on their social media pages with a coupon code in the caption for their followers. This of course is one of the many ways you can push conversions via influencers.

Increase Website Traffic

Depending on the arrangement you strike with the influencer, you can get them to share a link to a webpage on your site. This will not only help increase brand awareness but also help increase the number of visitors on your website.

As you can see, there are multiple advantages of influencer marketing. Let us know if you agree in the comments section below.

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