Last Updated: January 23, 2022
Social media and SEO are two essential parts of a business’s digital marketing strategy. But, one question that pops up on a regular basis is does social media help SEO? The answer to this question is yes.
Why Social Media?
There are multiple advantages of social media such as helping brand awareness, brand visibility, providing quality customer service to users, and more. As per research done by SingleGrain, 54% of social media users use the platforms to research products. The image below is an infographic that showcases some key engagement metrics of social media platforms.
Social Media for SEO
While there are many branding advantages of social media, it also helps with the SEO of a website. That’s because, back in 2010, Google updated its algorithm that decides how a website will rank in the search engine. In the update, it added that social signals will be considered as a matter of consideration in search rankings. Essentially, if a website is being referred to on a regular basis across the web, Google’s algorithm interprets it as a good brand presence. This algorithm update is something that is in place till date.
The links from your website that are posted on social media pages are called social links. Given the update in the Google algorithm, creating social links has become an important part of a website’s off-page SEO strategy.
That’s why it is important to keep in mind the relationship between social media and SEO while creating an efficient digital marketing strategy. For the latest digital marketing trends online, have a look around ShiruDigi’s blog. Follow us on Facebook, Instagram, YouTube and LinkedIn for regular updates.
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