Building a business from scratch takes hard work, especially when you’re on a budget constraint. That’s why, businesses want to utilize their funds in the most efficient way possible. Here are some advantages of social media marketing for small businesses.
What is Social Media Marketing?
Social media marketing is the process of promoting a business or brand through social media platforms. There are options to create a business page on websites such as Facebook, or business profiles on websites such as Twitter, Instagram, and LinkedIn.
Here are some of ShiruDigi’s social media business pages/profiles:
Top 10 Benefits of Social Media Marketing
Here is why is social media marketing important for any business:
1. Increase brand awareness and visibility
Having a page on social media allows you to reach more potential customers and let them know about various products and services that your brand offers. This helps create brand awareness about your brand.
Zomato is a leader in India for its food delivery services where it delivers food from restaurants to customers. Due to the coronavirus, Zomato expanded its business and started delivering groceries as well.
In one instance, a person posted a Tweet which meant to be a meme/for entertainment purposes. It used Zomato in the phrase as a comparison. But, Zomato took this moment to subtly mention that it now sells groceries as well. Hence, it used the help of social media to promote a new service online.
For those who have not seen the Tweet exchange, here it is:
2. It helps improve website traffic
By creating a social media page, you are creating a platform to post content around your brand, including links to your website. These links will show up in the newsfeed of people who have liked or are following your page. Those who find the topic of the link interesting will click through onto the webpage and surf your website. If done properly, this can also lead to a successful conversion for the business.
Here is an example of a link we posted of a previous blog article on our Facebook page:
3. Improve brand engagement
A lot of people use platforms like Twitter and LinkedIn to reach out to the brand about customer service issues or job openings at the company. By having a social media presence, people can interact with the brand more easily.
Not only this, social media allows businesses to post images, links to their website, videos, host live sessions, etc. This allows customers to engage with the brand online. This helps a potential customer consider your brand in the long run as it is now present in their subconscious mind.
4. Tell more people about upcoming events/promotions
Have an event or promotion coming up? Announce it on social media through posts, event pages, and paid promotions! Not only will it reach your followers, but if its an interesting event, they will share it forward with their friends and family. Now, isn’t that something we want?
5. Improvement in search engine rankings
SEO, or search engine optimization, is a method companies use to rank their website in a search engine. While what is on the website plays an important role in the website’s search engine rankings, there are other things that can be done as well to improve the website’s SERP.
One of these things is when webpages from the site are shared on social media. This sends a ‘social signal’ to search engines and tell them that this is content that is being shared by people on social media. That means that it must be an important article about the topic.
Read Also: Do Social Media And SEO Go Hand-In-Hand?
6. More Brand Authority
Another benefit of social media marketing is that it helps provide more brand authority. For example, suppose you run a website development agency where your business is catering to the needs of web developments for a company who is looking to outsource the work.
As a potential customer, one would want to make sure that your company has expert knowledge about the latest industry trends. One way to do assure your target audience is by regularly posting about relevant industry trends on your social media handles.
Here is an example of a creative we posted on our Facebook page in 2019 –
In this post, we explain a social media marketing trend about influencer marketing. This shows that we are serious about what we do and our team has knowledge about the industry.
7. Cost Effective
Thankfully, social media marketing does not cost you a penny. Not only this, it allows you to reach out to your target audience on social media. Now, isn’t that amazing that you can reach potential customers and leads without spending any money on websites with a huge user base?
8. Get marketplace insights
One of the greatest advantages of social media is that you get first hand market insights. That’s because as a brand, you get to directly interact with potential and existing customers and understand their mind sets. This allows you to better cater to your target audience. After all, there is no point of a very good product if there is no demand for it in the marketplace.
9. Improve customer satisfaction
Social media provides customers a platform to contact the brand. With a personal touch, you can add a human touch to your brand. This helps improve the perception of the brand and makes the brand more approachable in case of any concerns. Remember, perception can make or break your whole brand.
10. Higher conversion rates
Social media provides an increase in brand awareness and brand visibility. With this increase in impressions, there is a higher chance that a potential customer will actually end up converting on your website.
We hope you found these advantages of social media marketing useful. Let us know your thoughts in the comments section below.