Creating content on a regular basis helps your brand’s SEO strategy as well as improves user experience on the website. But, a problem many content marketers face is coming up with new content ideas for the website.
How to Brainstorm Website Content Ideas
Here are a few ways a team can brainstorm website content ideas for the blog section in order to get the best user engagement.
Have a Look at Questions on Social Media
Want to know what your target audience wants answers to? Look at some of the questions that are posted on Quora, Facebook groups, and LinkedIn from people belonging to your target audience. Have a read and you will get an idea as to what kind of content your target audience is looking for.
Think About the Target Audience
Remember, there is no point in having a very good content piece if no one is interested in it. That’s why, when you’re in the content planning stage, think about the thought process of your target audience and how your content piece will add value.
Use Keyword Research Tools
Keyword research tools like Google’s Keyword Planner and Neil Patel’s UberSuggest help marketers find relevant keywords and their monthly search volume. One way content marketers can come up with content ideas is by playing around on these tools and seeing different keyword phrases and search volume. This can help provide inspiration for a new idea as well as provide an idea of how many people search for those terms on Google. Remember, having a decent search volume means that is something users are looking for an answer/solution for.
Do a Competitor Analysis
Have a look at some of the content pieces that your competitors have published on their website. Look to see if you are able to find inspiration for your next content piece.