Considering to hire a digital marketing agency but want more information around what digital marketing services are? In this article, we’ll cover the different digital marketing services and what they entail.
PPC Campaign Management
PPC campaign management consists of running paid campaigns on search engines like Google, Bing, and Yahoo! and their affiliated partners. There are a variety of campaign types available depending on which part of the conversion funnel a business would like to target.
How Do Charges Work?
In the case of PPC campaign management, digital marketing agencies charge a certain percentage of the ad spend as their fees. For example, suppose your monthly budget is $100,000 and the agency fee is 10%. Then, out of the $100,000, $90k will be spent on the campaigns and $10k (or 10% of the total budget) will be a payment for the agency.
Search Engine Optimization (SEO)
Search engine optimization (SEO for short) is the process of getting a website to organically rank for relevant keywords within search engines. This consists of a variety of on-page and off-page SEO tactics.
How Do Charges Work?
In most cases, digital marketing agencies have a different monthly packages for this service. The more work you want the agency to do within the month to optimize your website to rank in search engines, the higher the price. The package prices may also vary company to company depending on the quality of services provided.
Organic Social Media Marketing
Managing social media marketing pages and helping brands improve social media engagement is also a service that many digital marketing agencies offer. This service includes managing the brand’s social media presence on various platforms, improving post and page engagement, and creating branded content to post.
Read Also: Frequently Asked Questions About Social Media Marketing
How Do Charges Work?
Similar to SEO, there are different packages available for organic social media marketing. The package prices depend on factors such as number of social media platforms to manage and the number of creatives the agency’s creative team will be putting together every month.
Paid Social Media Marketing
Paid social media marketing is essentially running paid ads on social media platforms. Similar to PPC campaign management, brands can target customers in different stages of the funnel via ads.
How Do Charges Work?
Paid social media marketing charges work exactly the same way as PPC campaign management. Digital marketing agencies charge a certain percentage of the ad spend as their fees. For example, suppose your monthly budget is $100,000 and the agency fee is 10%. Then, out of the $100,000, $90k will be spent on the campaigns and $10k (or 10% of the total budget) will be a payment for the agency.
Web and App Development Services
As the name suggests, this service is when the digital marketing agency manages the brand’s website and/or app development. The amount of work that the agency puts in is completely up to what the brand is looking for from the service. It could be completely from scratch, simply maintaining the website/app, and everything in between.
Read Also: Shopify Vs WordPress Comparison For eCommerce Brands
How Do Charges Work?
The price is dependent on how heavy the lift is on a monthly basis.
Influencer Marketing
Influencer marketing is using the help of social media influencers to help improve brand awareness, credibility, and brand trust. This leads to improvement in lower funnel metrics such as website visits, conversions, and revenue.
How Do Charges Work?
Charges for influencer marketing services depend on the charges of the influencers you plan to partner with. These charges are usually based on the following and reach the influencers have. The higher the reach, the more the charges.
Content Marketing Services
A content marketing plan primarily focuses on the text content on a website, usually on the blog section. Having regularly updated content helps compliment the brand’s SEO and social media marketing strategies along with creating brand awareness, authority, and brand trust.
How Do Charges Work?
The charges for this digital marketing service is based on a per word pricing strategy, i.e. the cost is dependent on the length of the content. For example, suppose the digital marketing agency charges $0.05 per word and the agency provide a 500 word article for a brand’s blog section. Then the brand will pay the agency $25 ($0.05 per word x 500 words) for the article. The cost per word is dependent on the quality of the article provided. The higher the quality of writing, the higher the per word charge.
Looking for quality digital marketing services online? Reach out to ShiruDigi’s team of experts today. We have a variety of experience in various industries such as e-commerce, travel, education, B2B tech, fashion, etc.
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