What is a Keyword Research Tool?
A keyword research tool may assist you in identifying topic ideas that people are searching for on search engines like Google, Bing, and Amazon. Keyword research tools will also show you which seed and long-tail keywords your competitors are ranking for. This helps you uncover content ideas that your clients are looking for. Following that, you may improve your content to target those keywords and steal their traffic. You may later develop your content strategy to include those topics in your blog articles and landing pages. Let us look at three of the top Keyword Research Tools. They are:
Google Keyword Planner
Google’s Keyword Planner is primarily designed for use by marketers that want to run ads on Google. It is, nevertheless, a vital SEO tool, and unlike other paid products, it is free. A Google Ads account is required to use Google Keyword Planner. If you do not already have one, you must create one and provide your payment information; however, you are not needed to run an active campaign or pay for anything.
Once you’ve gained access to the Term Planner via your Google Ads account, you may enter any keyword and examine data on how many monthly searches it receives. There’s also a long list of related phrase recommendations that you may explore or download. Entering a search query into Google Keyword Planner (GKP) yields the following results:
- Keywords that are related
- Monthly search volume for each keyword Competition (Low, Medium, or High)
- CPC (cost per click) values
Neil Patel’s UberSuggest is a free tool that provides search traffic data, keyword ideas, an estimate of how difficult your phrase will be to rank for (keyword difficulty), and more. In addition to examining many options for related keywords, one may review a table of the top 100 Google results for that phrase, with anticipated traffic, number of backlinks, domain score, and the total number of social shares. It also offers content related to your search, such as estimated monthly traffic, backlinks, and the number of shares on Facebook and Pinterest. If you join in with your Google account, you’ll get more keyword ideas, daily rank tracking, and tailored SEO recommendations.
UberSuggest also provides a Chrome plugin that you can use to help you streamline your process. You may also just reverse engineer what your rivals are doing by examining which keywords their website ranks for, how much traffic they produce, and how difficult it may be to outrank them. Given that this is a free application, the SERP analysis tools are outstanding.
Keywords Everywhere is a keyword research tool that offers term recommendations from over 15 renowned keyword tools.This free SEO keyword research tool features Firefox and Chrome extensions that you can install on your browser. The Premium edition operates on a pay-as-you-go basis.
Data from prominent keyword research tools such as UberSuggest, Answer the Public, Google Search, Google Analytics, Search Console, and Moz Open Site Explorer are compiled. It provides simple yet useful statistics such as keyword search volume and cost per click. Data can be sent in PDF, Excel, and CSV file formats.
Keyword research is a critical component of any effective SEO plan. There are several paid and free keyword research tools available for SEO. We hope this post assisted you in locating the best SEO practices online. You might also want to read our other blogs to keep up with the latest digital marketing trends. You can also follow us on social media for the latest updates – Facebook, Instagram, YouTube, and LinkedIn
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