For many years, one of the criteria Google’s algorithm looked at to rank a website for a relevant search result was how safe the website was for users. Hence, the safer the website, the better chance a website will have to rank for relevant terms. But, recently, Google announced that safe browsing will no longer be a criterion for SEO rankings for websites.

What Led to Google’s Algorithm Update?

As per the report by Google, “we recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature in the Page Experience report.”

How Will This Google Update Affect SEO?

As per Google, going forward, the core web vitals that will be used for search engines will include loading time, interactivity, and visual stability. Below in an image shared by Google’s official blog about the update:

Image Source: Google Search Central Blog

While this algorithm update will come into effect any day now, we are not entirely sure just how big of an impact this will make on search engine rankings for websites.

Along with this, since this is no longer a criterion for SEO rankings for Google, as marketers, we are curious to see how this will affect the number of businesses that actually opt for an SSL certificate. While there are many advantages of an SSL certificate, one key one was that it helped with SEO. For certain businesses, that was the only reason they purchased an SSL certificate. But, if that is no longer the case, we are curious to see the shift in trends when it comes to buying SSL certificates for websites.

What are your thoughts on this? Let us know in the comments section below.

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