As per reports, Microsoft will be sunsetting it’s social media platform, LinkedIn, in China. In an article by BBC, the reasoning behind this is that “having to comply with the Chinese state has become increasingly challenging.” While users will not be able to share and post articles on the social media platform, the jobs section of LinkedIn will still be active. The jobs-only website by LinkedIn will be launched later this year and will be called InJobs.
What Does LinkedIn’s Senior VP Have to Say?
In a blog article on LinkedIn, Mohak Shroff, a senior vice-president at the company mentioned, “We’re also facing a significantly more challenging operating environment and greater compliance requirements in China.” The aim of the new website for China is to help build a local experience in the country. Essentially, the platform will be built to better help Chinese companies find China-based professionals for their job openings. LinkedIn “will also continue to work with Chinese businesses to help them create economic opportunity.”
How Will This Affect Social Media Marketing in China?
China in general has more regulations in place as compared to other countries when it comes to what’s available to their citizens. That’s why the country has their own messaging app, among other social media platforms. That’s why, in many cases, global companies which want to expand their team in China usually have a separate team (usually based out of China). That’s because the aim is to create more localized content that not only complies with the government rules and regulations but is also more relevant to the users.
LinkedIn is one of the best social media platforms for B2B businesses to create awareness and brand consideration. With Microsoft sunsetting LinkedIn in China, B2B businesses will have to look for other ways to promote their businesses.
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