With the growth of digital marketing, more and more businesses are shifting some of their marketing budgets into digital media. Some of the kinds of digital marketing categories businesses expand to include SEO, social media marketing, PPC, and content marketing. In this article, we’re going to focus on the advantages of SEO for your business.
Advantages of SEO
SEO is an essential part of a brand’s digital marketing strategy. But wondering about the advantages of SEO for your brand in specific? Here are a few of them.
Free High Quality Website Traffic
When you’re looking for an answer to a question, what is one of the first things you do? You Google it! During this Google Search, when was the last time you went to the second page for an answer? Can’t remember? So can’t we!
Statistics show that 33% of the users who search for something on Google click on the first link and approximately 70% of the users click on a link from the first page. That’s why if you want to capture users searching for something related to your brand, it is essential for you to improve the website’s search engine rank via SEO.
And did we mention that this traffic is free of cost? Brands don’t have to pay search engines a penny for an impression or click if the website ranks organically in a search!
Improve Your Brand Trust
There is a certain notion that if a website is ranking on the first page of Google, then it must be a genuine website. Not only this, if your website is ranked among market leaders, then that adds an additional layer of credibility in the mind of your target audience.
Increase Brand Awareness
Ranking a website on non-brand keywords which are relevant to the brand and have a decent search volume helps improve brand awareness. For example, let’s talk about my e-commerce website – The 199 Store. My target audience was people looking for quality products at affordable prices in India.
One of the keywords I targeted for my brand was ‘budget shopping online’. Even though the keyword has only 50 searches per month in India (Source: UberSuggest), this keyword was highly relevant for my brand and helped create brand awareness.
Get More Qualified Leads/Conversions
A person searching for something on a search engine has higher intent/interest in the topic than someone scrolling social media. For example, someone searching ‘purchase laptop online’ will have a higher chance of purchasing a laptop on the internet than someone who isn’t. That’s why, having a good Search Engine Ranking Position (SERP) for relevant keywords will increase the chance of a more qualified lead or conversion.
Move Ahead of Competition
There will be search terms where your competitors are already ranking in search engines. As mentioned earlier, the position at which your website ranks on relevant keywords plays an important rate in the number of clicks your website gets through search engines. Hence, by obtaining a better rank than your competition – or even showing up on the same page as your competition – will definitely give your brand an edge in the market.
See an Improvement in Conversion Rates
As we mentioned above, a person search for things such as ‘purchase laptop online’ has a higher intent for completing a purchase. This is because they are further down in the conversion funnel. By capturing the attention of this user, you are improving the chance of a conversion for your brand, which leads to an improvement in conversion rates.
Promote Your Website All Day, Every Day
A key advantage of SEO is that the SERP is quite stable. Search engines like Google analyze websites for weeks if not months in order to understand what the position of each individual website should be for each search. Their aim is to provide the user with results that provide the most relevant information and the best user experience.
If you optimize your website keeping in mind that you are keeping the user experience first, and are providing relevant information to the user on a regular basis, your website ranking will be on the better side of things when it comes to search engine rankings. This way, your website will be promoted on search engines all day, every day, and that too free of cost.
Capture Users from Different Stages of the Conversion Funnel
Users at different stages of the conversion funnel search for different keywords on search engines. With the help of SEO, you can rank different webpages from your site for these keywords. This way, you can create messaging that suits your branding strategy to capture people at different stages of the consumer journey.
Reach Every Member of Your Target Audience
Different people who belong to your target audience search for different keywords on search engines. By implementing SEO, your brand’s website can rank on various keywords on search engine platforms. This way, your brand can target every member belonging to their target audience.
Decrease Your Advertising Costs
Unlike PPC campaigns, SEO is free of cost. Brands do not have to pay search engines a penny to rank their website. Hence, you can capture more people within your target audience without having additional marketing budgets.
As you can see, there are multiple advantages of SEO for your brand and website. Stay up to date with the latest SEO best practices online at ShiruDigi. Follow us on Facebook, YouTube, Instagram, and LinkedIn for regular updates.