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SEO and social media marketing both are an essential part of a brand’s digital marketing strategy. But, at times, there may be a scenario where businesses are trying to understand which one is more important. In this article, we’ll be discussing just that.

What is SEO and Why is it Important?

SEO is the process of getting a website to rank for relevant keyword searches in a search engine like Google and Bing.

Read Also: What Is SEO Marketing? | Common SEO Questions Answered

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Some of the advantages of SEO include:

  • Increase in website traffic (that to free of cost)
  • Improve website traffic quality
  • Increase in sales and revenue
  • More conversions
  • Build brand visibility and awareness
  • Build brand trust

What is Social Media Marketing and Why is it Important?

Social media marketing is the process of using social media platforms to promote a brand. This can be done organically and via social media advertising.

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Some of the advantages of social media marketing include:

  • Build brand visibility and awareness
  • Build brand trust
  • Increase in website traffic
  • Increase conversions
  • Improve customer engagement and customer service

SEO or Social Media Marketing – Which is Better?

SEO and social media marketing both can be used to target users that belong to all levels of the conversion funnel. But, that’s not always how digital marketing platforms generally leverage the two digital marketing strategies.

Marketing professionals prefer to leverage SEO for users who belong to the mid or lower part of the conversion funnel. That’s because the quality of website traffic coming organically from search engines is much better than social media. This is also a reason why businesses focusing on ROI prefer PPC campaigns on search engines over social media ads.

On the other hand, social media platforms are a great place to improve brand engagement, customer service, and brand awareness. This may not lead to immediate conversions and revenue for the business, but it does help capture the attention of users on the top of the conversion funnel.

The Verdict

When it comes to deciding which one to go with, we would recommend having a combination of both in your brand’s digital marketing strategy. But, which of the two receives more importance depends on the brand’s short and long term goals.

Stay up to date with the best SEO practices and social media marketing tips online at ShiruDigi.

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One response

  1. We have this conversation in the boardroom often. For the past five years, I’ve worked for a digital marketing agency, and we’re so committed to the reality that SEO may bring a consumer to a company’s website. However, great content will keep them there and engaged while they look for more.

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