facebook-ads-google-ads-ppc-trends-online-shirudigi

When planning out the marketing strategy for a brand, a certain budget is kept aside every year for paid campaigns on various platforms. But, the next question that follows is which platform should the marketing team invest more in? The trick is to understand the various platforms advertisers can run ads on and how it will benefit the brand. In this article, we’ll discuss Facebook Ads vs Google Ads to understand how each platform helps with a brand’s marketing goals.

Advantages of Facebook Ads

Lower Cost Per Engagement and Cost Per Click

One of the advantages of Facebook Ads is that it generally has a lower cost per engagement and cost per click than Google Search Ads. This allows advertisers to get more out of their budget.

Build Customer Loyalty

Having a social media presence allows customers to regularly engage with the brand even if they are not directly purchasing something at the moment. This helps build customer loyalty, which in return, leads to long term customers.

Improve Brand Engagement

social-media-engagement-social-media-trends-facebook-likes

With the help of Facebook Ads such as ‘Boost Post’, brands are able to push more of their social media posts to the target audience. This allows current and new customers to interact more frequently with the brand online.

Increase Brand Awareness

With a lower cost per engagement, it is easier for a brand’s ad to reach more people on social media. This allows ads to be served more frequently in front of people who matter the most.

Advantages of Google Ads

Better Quality Traffic

Think about it this way. When do you have a higher intent of buying something – when you see an ad on social media or when you Google something? Of course, its the latter. That’s because when you’re going for a Google search, you are consciously putting in the effort to find a solution for something. Hence, your intent to convert is higher. That’s why, Google is often considered to provide better quality traffic than social media.

Lower Website Bounce Rate

As we discussed above, a person searching for something on Google has higher intent than someone who clicks onto a website from a Facebook Ad. That’s why, it is more likely that the person will spend more time on the website and visit multiple pages, leading to a lower bounce rate on the website.

Better Lead Quality and Higher ROI

Yes, Google Search Ads and Google Shopping Ads are likely to be more expensive than not only Google Display Ads, but also Facebook Ads. But, as we mentioned earlier, the quality of traffic coming from Google is much better. Hence, the lead quality is going to be much better, leading to a higher ROI.

outsource-ecommerce-web-development-shirudigi

Many Ad Formats to Choose From

With the help of Google, your ads can show up on:

  • Google Search
  • Google Display Network (for example, other websites with Google AdSense set up)
  • YouTube
  • Gmail, etc

With so many platforms to choose from, Google Ads gives users a higher number of different ad formats to choose from. This allows advertisers more flexibility to come up with a tailored plan that suits their business goals.

Facebook Ads vs Google Ads – The Verdict

While Facebook Ads offer more flexibility in terms of engaging the user, Google Ads offers more flexibility in terms of creating a plan to get more qualified leads. Hence, how much a brand spends in each platform depends on the business goals.

Stay up to date with the latest digital marketing trends online at ShiruDigi. Follow us on FacebookYouTube, Instagram, and LinkedIn for regular updates about digital marketing.

Read More About the Latest Digital Marketing Trends:

11 Responses

  1. Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossip and net stuff and this is actually frustrating. A good site with exciting content is what I need. Thanks for making this website, and I will be visiting again. Do you do newsletters by email?

    • Hi Katharina. Glad you like our articles around the latest digital marketing trends!
      At the moment, we do not have an email newsletter set up, but we will let you know when we launch it!

  2. I have read so much content on the topic of blogger lovers except this post is in fact a good post, keep it up. Birgit Ginger Jennifer

  3. Way cool! Some very valid points! I appreciate you penning this write-up and also the rest of the site is really good.

  4. Nice post. I learn something totally new and challenging on websites I StumbleUpon on a daily basis. It will always be helpful to read content from other writers and practice something from their websites.

  5. You made some really good points there. I checked on the net to find out more about the issue and found most people will go along with your views on this website.

  6. Hi there. I found your blog by the use of Google even as looking for a related subject, your web site came up. It seems good. I have bookmarked it in my google bookmarks to come back then.

Leave a Reply

Your email address will not be published. Required fields are marked *