For hundreds of thousands of years before the boom of the internet, traditional marketing has been a key player in driving awareness and revenue for businesses. But, as the internet picked up in the early 2000s, it gave birth to digital marketing.
In this article, we’ll discuss the difference between digital marketing vs traditional marketing and the advantages and disadvantages of both.
What is traditional marketing?
Traditional marketing is a form of marketing that is not done on the internet / online. Some examples include:
- Radio ads
- TV ads
- Advertising in newspapers and yellow pages
- Mail marketing
What are the advantages of traditional marketing?
There are multiple advantages of this form of marketing. Here are the key ones.
Reach the Local Audience
This form of marketing allows brands to cater at more local levels by advertising via local channels such as local newspapers. As per a report by Lucid Advertising, “Traditional tactics such as marketing collateral, newspaper ads, local TV commercials or billboards put your company in the heart of your community and your customer base. As a result, your efforts to reach your target audience feel more organic and less corporate.”
From a consumer behavior point of view, traditional marketing is a great way to build credibility at a large scale. That’s because TV ads, radio commercials and billboards are expensive to continuously fund. That’s why, it is perceived that brands which can consistently fund these forms of marketing are growing and are doing well from a revenue stand point.
Reach a More Diverse Audience
Due to its wide reach, traditional marketing tactics are great if your goal is just to get the word out there as much as possible.
What is digital marketing about?
Digital marketing is the process of promoting your brand online via search engines, social media, etc. Some examples of digital marketing include:
- Search Engine Optimization (SEO)
- Social Media Marketing
- PPC Campaign Management
- Content Marketing
- Influencer Marketing
- Email Marketing
What are the advantages of digital marketing?
Some key benefits of digital marketing include:
Clear Data to Support Trends
Unlike traditional marketing, digital marketing can help advertisers better pin point exactly which platforms and tactics led to an improvement or decline in key metrics for the business.
Niche Targeting Available
Want to spend dollars on marketing? Have a specific awareness or lead gen goal in mind? Only want to target a specific group of people and not the general public? Then digital marketing is definitely the better option. That’s because PPC campaign management and paid campaigns on social media allow you to specifically set targeting in such a manner that your ad is seen by those who matter the most to your business.
SEO Helps with Credibility
SEO – also known as search engine optimization – is the process of getting your website to rank organically for relevant terms on search engines like Google and Bing. Hence, if a brand’s website is ranking on the first page of Google, it is perceived by the user that Google trusts the website, and that’s why it is ranking on the first page. Hence, SEO helps build credibility with the target audience.
Choose Your Own Budget
Unlike traditional marketing, digital marketing provides marketers with the flexibility to set their own monthly budgets. On the other hand, traditional marketing tactics such as mail marketing, newspaper ads, and TV ads have fixed costs / prices that are not negotiable.
It is essential to have both traditional and digital marketing as a part of your brand’s marketing strategy. That’s because both have their unique benefits that will help your business grow online. Of course, how much you invest in both depends on the industry of your business along with the consumer behavior of your target audience. That’s why brands should find a balance in order to meet their business KPI goals.