Brand awareness is an important part of a brand’s marketing strategy. Without it, a brand’s target audience is less likely to purchase a product from them. That’s why, in this article, we’re going to cover off on different brand awareness campaign ideas for a brand that vary in budget ranges so that you can choose the works the best for your brand’s strategy and budget.
Social Media Marketing
Social media platforms like Instagram, TikTok, and LinkedIn are great platforms for people to come across new brands as well as what their favorite brands are up to. That’s why, having an active presence on social media is a great way to create brand awareness for your brand.
Content Marketing
Content marketing comes in many forms such as podcasts, video content and articles on your website. This is a great to create brand awareness as content marketing helps provide people with educational content about your brand’s industry as well as your brand and the products / services your provide. This helps build brand trust and awareness.
Paid Ads Online
Similar to content marketing, there are a variety of different platforms online where brands can run paid ads to build brand awareness. Some examples include Google’s display partner network and social media marketing platforms such as YouTube, Facebook, and Instagram.
Influencer Marketing
People connect a lot influencers on social media platforms – that’s why influencers have the following that they do. Hence, partnering with influencers to make a brand awareness campaign is a great way for brands to grow online.
Offer Samples or Free Products
Sometimes, people may be reluctant to try something new, even from brands they love. Or, they might be in love with another product or service that your brand offers that customers don’t have the need to try something else from your catalog. That’s where free samples and products come in!
Optimize Your SEO Strategy
At times, people consider an SEO strategy to only help with lower funnel, user acquisition company goals. But, it is also a powerful tool for brand awareness. That’s because people also spend a lot of time on search engines asking questions to fill the gaps in their knowledge and do market research. That’s where having a strong SEO strategy plays an important role!
Sponsor Events
There are many events that vary across a variety of domains. Some examples include sports games, conferences, concerts, religious celebrations, and more. Sponsoring the right events that are related to your brand’s industry can go a long way as a brand awareness campaign. There are also events of different sizes, hence you can find the ones that fit your budget.
Offline Marketing Strategies
And of course, there are a variety of offline marketing strategies that brands can invest in such as TV ads, print and billboard ads, and word-of-mouth. All of these things go a long way in building your brand’s awareness.
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